
Fashion
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AI-generated · spec work
Lookbooks,editorialand film.
Generative AI on real retail products, womenswear and menswear. Concept, casting, styling, light, image selection and edit by Victor Christian.
AI-generated · spec work.
01 · Womenswear · Autumn
Chocolate, Camel, Cream
- Art direction & AI imagery
- Victor Christian
- Model
- Marisol (AI casting)
- Products
- 12 pieces, women's autumn collection
- Lookbook
- Daylight studio, high-street lookbook format
- Editorial
- Colour block · documentary · black and white · night flash
Casting brief
Marisol, 31, Filipino and Spanish heritage, 168 cm, UK 12. Warm, easy presence, real freckles and skin texture.
Light brief
One set-up per style: a single bare spotlight with no fill on burnt orange, flat overcast daylight on film stock, one hard spot from high left for black and white, one on-camera flash at night. Lookbook in soft north-window daylight.
Hair and make-up brief
Skin first: bare, with real texture, freckles and a little shine, brows groomed only. Long wavy hair loose on a centre parting, natural frizz and flyaways.
Colour block



Documentary



Black and white



Night flash



Lookbook · 12 looks












02 · Menswear · Autumn
Grey Season
- Art direction & AI imagery
- Victor Christian
- Model
- Elias (AI casting)
- Products
- 8 pieces, men's autumn collection
- Lookbook
- Grey seamless, menswear lookbook format
- Editorial
- Documentary, Stockholm · black and white
Casting brief
Elias, 25, Scandinavian, 185 cm, lean. Ash-blond grown-out crop, grey-blue eyes, a quiet, still presence.
Light brief
Lookbook in very even, soft frontal daylight on light-grey seamless, almost shadowless. Editorial in flat overcast daylight on film stock in Stockholm's old town, and one hard spot from high left for black and white.
Hair and make-up brief
Real skin texture and slight redness kept, light stubble, no smoothing. Hair left natural and slightly grown out, no product.
Documentary



Black and white



Lookbook · 8 looks








03 · Outerwear · Campaign and film
One Coat. Every World.
- Art direction, AI imagery & edit
- Victor Christian
- Model
- Noor (AI casting)
- Product
- Handmade wool-blend coat
- Film
- One stride through studio, Stockholm and Barcelona
- Sound
- ElevenLabs sound design, licensed music
Casting brief
Noor, 27, East African heritage, 178 cm. Close-cropped natural hair, strong straight brows, high cheekbones, calm and striking.
Light brief
One hard direct light from high camera left, like low sun through a window, throwing her shadow on the wall to the right. Same direction in every studio frame so the stills cut together as one shoot.
Hair and make-up brief
Clean skin with pores and small marks, no visible foundation, brows cleaned only. Natural close crop, nothing added.





Selection and allocation · one hero, cut for each placement



04 · Partywear · Campaign and film
One Top. Every Night.
- Art direction, AI imagery & edit
- Victor Christian
- Model
- Marisol (AI casting)
- Product
- Flocked-pattern mesh top
- Light
- Direct on-camera flash
- Sound
- ElevenLabs sound design, licensed music
Casting brief
Marisol again, in a new register: night energy, direct to camera, confident in a sheer top.
Light brief
One harsh on-camera flash, the only light: specular highlights on skin and satin, a hard shadow a hand-width to her right, the deep charcoal wall dropping to black.
Hair and make-up brief
Flash shine on bare skin kept on purpose, freckles visible, brows groomed only. Long wavy hair loose so it moves in the spin.





Selection and allocation · one hero, cut for each placement


