Chocolate, Camel, Cream: black and white editorial

Fashion

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AI-generated · spec work

Lookbooks,editorialand film.

Generative AI on real retail products, womenswear and menswear. Concept, casting, styling, light, image selection and edit by Victor Christian.

AI-generated · spec work.

  1. 01Chocolate, Camel, CreamWomenswear · lookbook and editorial
  2. 02Grey SeasonMenswear · lookbook and editorial
  3. 03One Coat. Every World.Outerwear · campaign and film
  4. 04One Top. Every Night.Partywear · campaign and film

01 · Womenswear · Autumn

Chocolate, Camel, Cream

Art direction & AI imagery
Victor Christian
Model
Marisol (AI casting)
Products
12 pieces, women's autumn collection
Lookbook
Daylight studio, high-street lookbook format
Editorial
Colour block · documentary · black and white · night flash

Casting brief

Marisol, 31, Filipino and Spanish heritage, 168 cm, UK 12. Warm, easy presence, real freckles and skin texture.

Light brief

One set-up per style: a single bare spotlight with no fill on burnt orange, flat overcast daylight on film stock, one hard spot from high left for black and white, one on-camera flash at night. Lookbook in soft north-window daylight.

Hair and make-up brief

Skin first: bare, with real texture, freckles and a little shine, brows groomed only. Long wavy hair loose on a centre parting, natural frizz and flyaways.

Colour block

Colour block 1
Colour block 2
Colour block 3

Documentary

Documentary 1
Documentary 2
Documentary 3

Black and white

Black and white 1
Black and white 2
Black and white 3

Night flash

Night flash 1
Night flash 2
Night flash 3

Lookbook · 12 looks

Look 01
Look 01
Look 02
Look 02
Look 03
Look 03
Look 04
Look 04
Look 05
Look 05
Look 06
Look 06
Look 07
Look 07
Look 08
Look 08
Look 09
Look 09
Look 10
Look 10
Look 11
Look 11
Look 12
Look 12

02 · Menswear · Autumn

Grey Season

Art direction & AI imagery
Victor Christian
Model
Elias (AI casting)
Products
8 pieces, men's autumn collection
Lookbook
Grey seamless, menswear lookbook format
Editorial
Documentary, Stockholm · black and white

Casting brief

Elias, 25, Scandinavian, 185 cm, lean. Ash-blond grown-out crop, grey-blue eyes, a quiet, still presence.

Light brief

Lookbook in very even, soft frontal daylight on light-grey seamless, almost shadowless. Editorial in flat overcast daylight on film stock in Stockholm's old town, and one hard spot from high left for black and white.

Hair and make-up brief

Real skin texture and slight redness kept, light stubble, no smoothing. Hair left natural and slightly grown out, no product.

Documentary

Documentary 1
Documentary 2
Documentary 3

Black and white

Black and white 1
Black and white 2
Black and white 3

Lookbook · 8 looks

Look 01
Look 01
Look 02
Look 02
Look 03
Look 03
Look 04
Look 04
Look 05
Look 05
Look 06
Look 06
Look 07
Look 07
Look 08
Look 08

03 · Outerwear · Campaign and film

One Coat. Every World.

Art direction, AI imagery & edit
Victor Christian
Model
Noor (AI casting)
Product
Handmade wool-blend coat
Film
One stride through studio, Stockholm and Barcelona
Sound
ElevenLabs sound design, licensed music

Casting brief

Noor, 27, East African heritage, 178 cm. Close-cropped natural hair, strong straight brows, high cheekbones, calm and striking.

Light brief

One hard direct light from high camera left, like low sun through a window, throwing her shadow on the wall to the right. Same direction in every studio frame so the stills cut together as one shoot.

Hair and make-up brief

Clean skin with pores and small marks, no visible foundation, brows cleaned only. Natural close crop, nothing added.

One Coat. Every World. still 1
One Coat. Every World. still 2
One Coat. Every World. still 3
One Coat. Every World. still 4
One Coat. Every World. still 5

Selection and allocation · one hero, cut for each placement

One Coat. Every World.: Story · 9:16
Story · 9:16
One Coat. Every World.: Feed · 4:5
Feed · 4:5
One Coat. Every World.: Spread · hero and detail
Spread · hero and detail

04 · Partywear · Campaign and film

One Top. Every Night.

Art direction, AI imagery & edit
Victor Christian
Model
Marisol (AI casting)
Product
Flocked-pattern mesh top
Light
Direct on-camera flash
Sound
ElevenLabs sound design, licensed music

Casting brief

Marisol again, in a new register: night energy, direct to camera, confident in a sheer top.

Light brief

One harsh on-camera flash, the only light: specular highlights on skin and satin, a hard shadow a hand-width to her right, the deep charcoal wall dropping to black.

Hair and make-up brief

Flash shine on bare skin kept on purpose, freckles visible, brows groomed only. Long wavy hair loose so it moves in the spin.

One Top. Every Night. still 1
One Top. Every Night. still 2
One Top. Every Night. still 3
One Top. Every Night. still 4
One Top. Every Night. still 5

Selection and allocation · one hero, cut for each placement

One Top. Every Night.: Story · 9:16
Story · 9:16
One Top. Every Night.: Feed · 4:5
Feed · 4:5
One Top. Every Night.: Spread · hero and detail
Spread · hero and detail